healow Genie Partners with MSA Dallas to Streamline Patient Care and Practice Efficiency

WESTBOROUGH, Mass. — August 13, 2025 —  healow® Genie, an innovative AI-powered contact center solution, announced its selection by Medical Specialists Associated (MSA Dallas), a prominent independent internal medicine practice based in Dallas, Texas. The AI-powered call center solution will enhance patient communication and operational efficiency, supporting MSA Dallas’s commitment to delivering personalized, high-quality care.  

“healow Genie perfectly aligns with our goals of boosting patient satisfaction and operational efficiency,” said Chad Erickson, Executive at MSA Dallas. “As we expand, maintaining our independence is paramount, and healow Genie plays a crucial role in supporting this objective. Its standout feature is the after-hours service, which will be essential for efficient operations and reducing staff burnout. This will empower our team to concentrate on delivering high-quality patient care. With healow Genie, we expect to increase online appointment bookings and streamline workflows, allowing our staff to tackle more complex tasks and enhance patient interactions while preserving our autonomy.” 

Medical Specialists Associated has served the Dallas community for over half a century, strongly emphasizing patient-focused care. With 12 current providers and plans to expand to 15 by next year, the practice sees up to 350 patients daily. They aim to combine compassion and passion with comprehensive training and medicine. The integration of healow Genie will address common challenges such as high call volumes and after-hours communication, allowing staff to concentrate on more other patient needs. 

“We are thrilled to partner with Medical Specialists Associated to bring our AI-powered capabilities to their practice,” said Sidd Shah, VP, healow Genie. “Our solution is designed to streamline operations and improve patient interactions, enabling practices like MSA Dallas to focus on what they do best—providing exceptional care. By integrating healow Genie, MSA Dallas will be able to offer faster engagement, reduce staff burnout, and maintain their independence while expanding their practice.” 

About Medical Specialists Associated (MSA Dallas)  

Medical Specialists Associated (MSA Dallas) has been a cornerstone of the Dallas community for over 50 years, dedicated to delivering patient-focused care with a blend of compassion, passion, and comprehensive medical expertise. They foster a supportive and efficient healthcare environment, ensuring every patient receives personalized attention and care. MSA Dallas continually strives to integrate the latest advancements in medicine and technology to enhance patient outcomes and experiences. For more information, visit https://www.msadallas.com/  

About healow Genie  

healow Genie is a first-of-its-kind, EHR-agnostic, AI-powered contact center solution designed to enhance patient engagement by providing patients 24/7 access to vital health information via voice call, text, or chatbot. It offers a comprehensive suite of features, including patient self-service, intelligent assistant, automated after-hours service, and conversational smart campaigns. Genie improves patient satisfaction, reduces administrative burdens on staff, and lowers overall operational costs. For more information, visit genie.healow.com.